Wednesday, January 8, 2014

Case Study No. 1161: Candace and Carl

Sriracha Chicken Melt
0:30
Try something new at SUBWAY(R) like our Sriracha Chicken Melt made with spicy chili pepper Sriracha sauce. It's so bold and so good!
Tags: subway subway restaurants bold eat fresh sriracha sriracha chicken melt tiger bold flavor fiery fiery footlong subway footlong
Added: 2 months ago
From: subway
Views: 650

[scene opens in a public library, as an older male librarian (balding black hair, glasses, grey sweater, white undershirt, blue pants, lanyard around his neck) is pushing a bookcart towards the front desk, when he notices a white tiger sitting on top of the desk next to the young - and surprisingly calm - female librarian (long red hair, beige jacket, pink blouse)]
CARL: Uh, Candace?
[his voice cracks in fright, but she simply looks up (as if nothing is amiss)]
CARL: I'm not sure you should have that here ...
[the tiger growls, but the woman simply picks up her Subway sandwich and laughs off his protests]
CANDACE: [whispers] Oh, calm down Carl, it's just the new Sriracha Chicken Melt from Subway.
[he shakes his head and stares at the tiger]
CARL: It's not--
CANDACE: [whispers] Like me to order something this spicy? I know.
[she smiles]
CANDACE: [whispers] I guess I'm just into trying new things.
CARL: [pause] But--
CANDACE: [whispers] Oh, and Carl? Your scrapbooking book is overdue.
[the tiger growls again, and he quickly wheels away the bookcart with a terrified expression on his face]
CARL: Oh, I'll go get it ...
[cut to various shots of Subway sandwiches being prepared, as "Limited time only at participating restaurants" appears on screen]
ANNOUNCER: Embrace your bold side! Try a new Sriracha Chicken Melt, made with spicy sriracha sauce, our boldest flavor yet! And part of the Fiery Footlong collection ... Subway. Be bold, eat fresh.

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From ispot.tv:

Subway Sriracha Chicken Melt TV Spot, 'White Tiger'

Description
Candace has brought a new friend to work today. That's right, she brought the new Sriracha Chicken Melt from Subway.

Advertiser
Subway

Agency
MediaCom

Mood
Funny

Tagline
"Eat Fresh"

Actors
Jennifer Holloway - Plays Candace
Animals - Tiger (Animal)

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