Monday, October 21, 2013

Case Study No. 1064: Catherine and the Self Checkout Robot

Self Checkout Robot
0:40
The Innis, Mills, and Thode libraries have self checkout machines. All you need is your student card and you can avoid lines by checking out books yourself.
Tags: self check robot mcmaster library libraries
Added: 4 years ago
From: maclibraries
Views: 1,771

[the commercial opens with a young female librarian addressing the camera]
CATHERINE: Hi, I'm Catherine. I'm a librarian at McMaster. Did you know we had self-checkout machines? All you need is your student card, and you can check out your books yourselves. Let me show you how it works.
[cut to a female student in the library carrying a stack of books, as she walks up to a "robot" (i.e. a guy in a silver-painted cardboard box with duct hose for arms and a bucket for a head with fly swatters glued to each side) that begins speaking to her in a stilted computerized voice]
SELF CHECKOUT ROBOT: Welcome to McMaster Libraries.
[she looks around suspiciously]
STUDENT: Uh, is this a self-checkout?
SELF CHECKOUT ROBOT: Processing request.
[the "Canada" sticker on its "chestplate" begins flashing lights, then cut to a reaction shot of the student as the Transformers sound effect is played]
STUDENT: Whoa!
[cut back to where the robot was standing, which reveals that it has "transformed" into an actual self-checkout machine, as the student swipes her card]
SELF CHECKOUT ROBOT: Tee hee, that tickles!
[cut to a black screen, as "This movie was built by happy robots!" appears on screen]

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From mcmaster.ca:

Robots in the library?
Posted on September 16, 2009

Watch two more of our brand new library videos to find out why there are robots in the library (and learn a little about the library along the way). One more video will be released tomorrow!

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